Choosing a Woocommerce Theme for Your WordPress Site – Free vs. Paid Themes

Choosing a Woocommerce WordPress Theme

Many of our customers are fans of WooCommerce (a shopping cart that integrates with many print-on-demand services) and ask us what WooCommerce WordPress Themes they should use to get their shop up and running quickly.

Picking the theme for your WordPress site is one of the most important steps in getting your online store up and running. The theme you pick can determine such important attributes as your site’s colors and the functions available to you. There are thousands of WordPress themes available, but if you want to use WooCommerce for your shopping cart, you need to pick a theme that will integrate the functionality of WooCommerce into the site.

There are two basic types of themes: free and paid (also called premium themes). You can use either for your site. Why would you pay for a theme if you can get one for free? There are many reasons, but the primary one is that paid themes tend to have more built-in functionality than the free versions. This post is going to profile several of each kind of theme.

Free WooCommerce Themes for WordPress

Here are five free themes that you can use to integrate WooCommerce into your WordPress site. The primary advantage of using a free theme is obvious; not having to pay a subscription fee can mean a lot to any growing business. Cash flow is king, after all. Free themes are leaner than the paid ones, which generally makes them faster to load. They are also simpler to use.

What are the downsides of free WordPress themes? To begin with, they have little to no customer support. They have fewer features and customization options. They also have less functionality and can be less secure than premium themes.

1.) WooCommerce Storefront

Woocommerce Storefront WordPress Theme

This theme is created by WooCommerce itself. Despite being free, it is maintained and supported by the engineers at WooCommerce, which means there will never be any integration problems. It’s a multipurpose theme that is easy to install. Nearly 6 million people have downloaded and installed this one theme.


  • Perfect integration with WordPress
  • Easy for beginners
  • Responsive to different screens and devices
  • Designed specifically for e-commerce


  • Basic appearance
  • Extremely Limited functions
  • Few display options
  • Paid extensions will be needed for anything beyond basic functionality

2.) Deli by WooCommerce

Deli by Woocommerce WordPress Theme

Deli is another WooCommerce design for WordPress sites that is 100% free. It is exclusively a storefront theme and comes with the same features as Storefront but with the addition of a richer design.


  • Better graphics
  • Still simple enough for beginners to use
  • The color scheme and texture are pre-done and will look good for any business that needs “earthy” colors


  • Only suitable for really small businesses
  • Can’t change the colors or textures
  • Still has limited functions
  • You’ll almost certainly need to buy extensions

3.) eStore

eStore Woocommerce WordPress Theme

This is a free WordPress theme from Theme Grill that is compatible with both WooCommerce and WooCommerce Wishlist. It even comes with some prebuilt sites.


  • Fast -it loads in just 1.5 seconds
  • Modern and beautiful
  • More customization options than most free themes
  • Has customized widgets
  • Some support is available


  • Only one primary color
  • Can’t change the typography
  • Just enough functions to make you want to pay for the pro version

4.) Boutique by WooCommerce

Boutique Entrepreneur's Kit Hub

Another theme created by WooCommerce itself, this one has slightly more options and functions than the other two profiled here.


  • Can customize colors
  • Great for small businesses
  • Can add logos
  • Still simple enough for beginners and the non-tech savvy to set up


  • Still has limited functions
  • Traditional rather than modern look
  • You’ll have to change themes if your business grows too large for it to handle

5.) Woostify

Woostify Entrepreneur's Kit Hub

This is a company that offers both a free theme and several premium themes. It is built exclusively for use with WooCommerce.


  • Can download a site designed for your industry and have a premade site ready to go in minutes.
  • Simple and easy to use
  • Lightweight
  • Can upgrade to a paid version if your business outgrows the free theme


  • Limited functionality
  • Almost no customization options
  • Little support for the free theme

Paid Woocommerce Themes for WordPress

It may seem silly to pay for a theme for your WordPress site when you can get one for free, but there are many reasons to consider it. Most of the premium themes come with more functionality and greater customization options, for example. As a whole, they offer much better support than free themes. Website security is usually better. Finally, many of them offer lifetime plans so you don’t have to worry about paying for the theme monthly or yearly.

1.) GeneratePress

Generate Press Entrepreneur's Kit Hub

This is a simple but powerful paid theme designed for maximum stability and speed. What it lacks in functionality it makes up in reliability. Pricing is $59/year or $249/lifetime. They offer a free version as well, but you can’t access any WooCommerce settings unless you upgrade, making the free one useless for e-commerce stores.


  • Lightweight
  • Beginner-friendly
  • Modern designs
  • Good support


  • Doesn’t offer as many functions as other sites
  • Not e-commerce specific
  • Design is based on block elements

2.) Webshop

Webshop Entrepreneur's Kit Hub

Webshop is available from WooCommerce and was created specifically for e-commerce stores. This gives it the airtight integration with WordPress many business owners want. It costs a flat $79 per year.


  • Best possible integration with WordPress
  • Clean and simple
  • Powered by Gutenberg
  • Designed specifically for e-commerce businesses


  • Simple design that won’t appeal to everyone
  • Not as customizable as some other themes
  • Doesn’t have as many functions as other options

3.) Shoppe

Themify Entrepreneur's Kit Hub

This theme is from Themify and was created for multiple types of websites, including e-commerce stores. It has three price points, from the Standard option for $59/year to the Master Club option for $89/year.


  • Drag and drop website builder
  • Almost unlimited customization options
  • Has a built-in product image gallery with zoom functionality
  • Many layout options


  • Not e-commerce specific
  • Can be difficult for beginners to master
  • The better plugins are only available with the more expensive versions

4.) OceanWP

OceanWP Entrepreneur's Kit Hub

OceanWP is a paid theme that has both yearly and lifetime subscription options starting at $32 and $133 respectively. This theme comes with many built-in templates that make it easy to quickly create beautiful websites.


  • Quick to setup
  • Simple for beginners to learn
  • An amazing number of customization options
  • Excellent customer support
  • Built-in ability to create landing pages


  • The best features require paying for extensions
  • Not e-commerce specific
  • Coders won’t have much to play with

5.) Astra

Astra Entrepreneur's Kit Hub

Astra calls itself the most popular theme of all time. It does have incredibly high ratings. Large organizations such as Google, Stanford University, and NASA use it. Pricing starts at $47 per year.


  • Can add many options without losing loading speed
  • Fully customizable
  • Great for SEO
  • Modern, updated layout
  • Excellent customer support


  • Not e-commerce specific
  • Complicated and possibly too complex for many beginners
  • Has more capability than many e-commerce stores are going to need

Making the Final Decision for the WooCommerce WordPress Theme Right for You

Even with all this information, it can still be tough to make a decision. There are plenty of other themes to consider and you may not even know all the features you need.

But we recommend taking a big, deep breath and not worry about every little detail.

In the end, we'd suggest a paid theme because it is more likely to have the features you need and the developer is more likely committed to keeping it up to date. But that doesn't mean free can't work exceptionally well for you.

The best thing to do is to start downloading themes and playing around with them to see what you learn. Some paid themes may come with money-back time period if you aren't able to use it. You can also read reviews online as they may point out issues you may discover later.

But the most important thing to do is get started. Websites can always be changed, mistakes can be fixed and no decision has to be permanent, so get that store up and running to see what happens!

Need Products for Your WooCommerce Site? We've Got Plenty of Done-for-You Options and FREE Samples

If you're looking for downloadable printables or want to create print-on-demand products like journals, planners, mugs, t-shirts, card decks and more, we've got you.

Start by browsing our free samples of done-for-you products with commercial-use rights here.

Then grab what you need and put it to good use in your new store! If you need help with implementation, we're always available in the EKitHub Facebook Group. You'll find the link on your download page after you choose your free samples!

Your partners in easy product creation,

IMG 5395 Original Entrepreneur's Kit Hub

Alice Seba and Yusef Kulan

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