Learning how to build a sales funnel is the marketing strategy used to multiply sales, grow your business and a saavy way to increase your bottomline. But did you know that you could be earning even more money from the customers you already have … as well as all future customers?
You absolutely can. And the way you accomplish this is with the help of a product funnel, also known as a sales funnel.
Sales Funnel Template
In it simplist form, a sales funnel template consists of a Front End (or FE) product, and a series of Upsells and Downsells, which are also known as One-Time Offers or OTOs. It can also have bump offers inserted along the way and can end with a Backend offer, which is usually the highest priced offer in the funnel. Most sales funnel examples typically follow the diagram flow below.
How a product funnel works is the customer starts at the top of the funnel with an initial product offer – the FE. Once they buy, they start down the product funnel with their first upsell offer. This is a usually a related product package at a higher price point than the FE, hence the term upsell. If they decline the upsell, they continue down the funnel and are then offered a downsell.
A downsell is usually the same package as the upsell, but with something removed, thus making it a lower price point than the upsell. In a simple sales funnel template, if the downsell is declined, the customers then falls out of the bottom of the funnel and is taken to the FE product they bought.
However, a sales funnel template can get much more complex by offering additional upsells, downsells and often ending with a back-end offer. The back-end offer is usually the highest priced product in the funnel and could be a webinar, training course or coaching. However, a back-end offer does not have to be part of every product funnel.
There may also be what is known as bump offers intermixed in the funnel. A bump offer is usually a value-priced related offer that a customer can purchase as part of the checkout process.
Product Funnel Planning Process
Planning out a product funnel is a two-step process:
- Creating the parts of the funnel – the FE, Upsells, Downsells, Bump Offers and sometimes a Back-end.
- Creating the funnel flow by organizing the parts of the funnel. Sales funnel examples often follow the flow as shown below.
Learning how to build a sales funnel starts with planning out and creating products and bundles, and then putting them into a product funnel. It is the way to learn how to build a successful sales funnel that will boost sales, but with not a lot of extra work. We show you the marketing strategy used to multiply sales in our Printables Products Guide and Templates Pack.
As you can see, we've packed a ton of value into this Printables Products Guide and Templates Pack and it's designed to get you from planning to implementing your product funnels FAST!
To your publishing success,
Yusef Kulan and Alice Seba
Your Partners in Easy Product Creation at EKitHub.com