Article by EKitHub Community Contributor, Marsha R. Quilang.
It’s a rare business owner who at some point doesn’t feel stuck. Either you begin to experience burnout, or you aren’t reaching your goals and can’t seem to get past the income plateau you’ve found yourself on. We have marketing strategy guides and templates that can help you get through most business issues you are having.
It’s a normal part of being in business but staying there isn’t normal. Successful small business owners figure out how to overcome the hurdles and overwhelm, and continue to grow their business. And the first step is to determine what exactly is holding you back …
Lack of Clarity
When you don’t really know what it is you want from your business, you’re experiencing a lack of clarity. Maybe you aren’t clear on who you’re meant to serve or can’t quite envision each step in your product funnel.
If you’re suffering from a lack of clarity, take a step back and do some brainstorming (or brain dumping) to get everything out on paper (or your monitor) where you can see it. This alone can help you get clear on what your next step should be.
Lack of Focus
If you’re clear on your goals, but you’re having trouble moving forward consistently, then a lack of focus might be your trouble. Such a scenario could be you head to your office each morning with purpose, but by lunch, it’s clear you haven’t accomplished anything you set out to do.
Try this: With your end goal in mind, brainstorm the next physical action you need to take to achieve it. So if your goal is to build a 4-week ecourse, then your next step might be to poll your mailing list about what kind of course topic and delivery method they need/want from you.
Bored? Lost interest in that business you once loved? This is, unfortunately, pretty common among solopreneurs. That’s why we see so many of them jumping from business to business, never spending enough time in any one endeavor to see it through to success.
Staying excited about your business starts with having a dream that keeps you going even when you’re faced with the day-to-day drudgery that every small business owner encounters. Not everything is fun when you’re running a business, but if you keep your “why” in mind, it can help you get past the dull spots.
What You Can Do Next …
Alice and Yusef recommend if you need to clarify your dreams, work out your next steps, and stay excited about your business, look to EKitHub's Big Growth Shortcuts and Templates Club for help. The strategy guides, worksheets and checklists on 20 different areas of marketing can help you find clarity, focus and put the business excitement back in you!
To your publishing success,
Yusef Kulan and Alice Seba
Your Partners in Easy Product Creation at EKitHub.com