Article by EKitHub Community Contributor Marsha R. Quilang.
If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products or services. Sure, you think that a new course, product, or workshop is a great idea, but how do you know if it will sell?
Imagine spending weeks or even months of time – plus the cost of document design, video editing, and all the other pieces that go along with it – only to discover what you created is not what your audience wants or needs. How frustrating would that be?
Here are 3 ways to tell if your products or services will be in demand:
1. Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
- What they’re struggling with
- Their preferred learning method (video, text, audio, etc.)
- What they feel the product, service or training is worth (what would they pay)
These three pieces will tell you everything you need to know to create a product or program that’s practically guaranteed to sell.
2. Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with.
For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.
3. Study Your Competition
Hopefully, you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing; not to copy them but to discover what’s hot right now.
Consider buying their paid products as well. Again, you should never copy them, but you can either:
- Promote them as an affiliate
- Create a better, more comprehensive version
- Create a product that compliments theirs
- Create a lite, lower-cost version
Creating products in a vacuum is a great way to waste a lot of time and money on products or programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want (and need) making it easier for you to create your own hot-selling program.
If You Need Help …
And of course we at EKitHub make the content creation process simplier, we are here to help. Here at EkitHub we have a plethora of Quick-Action Strategy Guides and Fill-In-the-Blanks templates on a variety of topics in our Big Growth Shortcuts and Templates Club that are designed to get you creating products and marketing them easier and faster.
To your publishing success,
Yusef Kulan and Alice Seba
Your Partners in Easy Product Creation at EKitHub.com