Wanna know how to use PLR content to increase your sales?
Content makes the web go 'round for sure…but not all content is designed to grow your business.
And that's because most of your competitors miss one thing when it comes to using content to grow their sales and that's what the video above is all about.
Click play above to find out why it's important to “ask for the sale” in your content AND how to start doing this flawlessly that your audience will respond to.
Here are The Basics of This “Ask for the Sale” with Your Content Strategy
Most online users are focused on what's in front of them and aren't concerned with clicking around your site OR even finding your website is they find your content on other platforms.
They are looking for a solution to their problem and once they find it, they're gone.
Or they're scrolling through their feed and while they might enjoy your content, you're one of many as they continue to scroll.
The key thing you need to do is start “asking for the sale” in your content. This might mean selling and actual product or leading your audience to an opt-in offer, another piece of content…or ANYTHING that is designed to grow your business.
Facts About Content
Content engages your audience and helps build new ones through search, presence on social media, word of mouth, etc.
Content bolsters your reputation as an expert, entertainer, information provider, etc.
BUT it only effectively presells your products if you ASK for the sale…and if you connect your content to your products.
Ways to Connect Your Content to Your Products
#1: Create product-focused content like product demonstrations, publish customer experiences, give ideas for getting better results with your products and more.
#2: Publish product-connected content to help your audience solve their problems, reach their goals AND find your products. This can be articles that show them “how to” solve their problem with your product making it much easier and/or effective. You can also create content that leads to a free opt-in gift/offer…and then that opt-in offer leads to your products.
How to Use PLR to Increase Your Sales and “Ask for the Sale” in Your Content Marketing Strategy
As you know, we specialize in done-for-you content…also known as “PLR” with stands for private label rights.
We create informational content and printables that you can edit, add your branding to, use as free content and even as products for sale. There are many ways to incorporate PLR into your marketing and product development strategy.
But for now, let's talk about how to use PLR as free content to increase your sales.
How to Use PLR Articles to Increase Sales
Articles can be used on your blog, on social media, bundled up into reports you give away for free, added to your newsletter and more. You can optimize these articles for search engines — but do follow the tips below to customize your content and make it more likely that you will rank for your chosen keyword phrases.
If you'd like a FREE search engine optimization guide, go grab that one now.
But now back to using PLR articles to increase sales…
- Add a unique introduction saying why you’re sharing this. Bonus points if that reason is related to your amazing product.
- Include examples or personal stories. These can be your own, from your customers and more.
- Include a promotion for a product or free opt-in offer…just about EVERY SINGLE time. Train your audience to take action on content they consume from you.
Many of our EKits include articles you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Inspirational Graphics to Increase Sales
Now, how about all those great quotes and inspirational graphics you see around? We create free poster graphics, card deck graphics and product templates for our customers…so there is not a shortage of these.
They can be added to social media, to your blog or used in emails. Plus, you can add your branding as you'd like. They make great writing prompts as well. Just post the graphic and say why you're sharing it and then say how that connects to a product you are selling, a free opt-in offer or perhaps an experience your client has had.
On your blog or email, you'd probably link to an offer. You can mention the offer in the context of the post, but then also include a detailed conclusion that tells them the next step of what they should do (i.e. get your offer).
For social media, you can link, but since social media tends to be less self-promotional and sometimes you can't add links, the act of discussing your products or customers' experience means you are keeping your products in your prospect's mind. Never assume your followers know about your products. You have to tell them.
Many of our EKits include inspirational graphics you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Journals to Increase Sales
Journals are a hot commodity right now and people can't seem to get enough of them. And of course, they are a product in themselves, so you can sell them in printable format or use a print-on-demand service and sell them on Amazon or from your website.
As for giving away free journal content to increase your sales, you can simply give away a few pages with strategic prompts that get your potential customer thinking about their problem or their goal that you can help them reach with your products.
When you give away any type of journal pages, be sure to include your branding AND a call-to-action that links them to a product that can help them further.
Many of our EKits include printable journals you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Planners to Increase Sales
A strategy for using planners to increase sales will likely be similar to using journals. Again, these can be products for sale or you can give away certain pages to help your potential customer start exploring the solution to their problem or figuring out how to achieve their goal. And of course, they can achieve that by hiring you or buying your products.
People often search for free planners or free journals, so do some keyword research (again, get the free search engine optimization starter guide here) to optimize your pages where you offer these items for free. Then you will get the targeted traffic that wants this and you can upsell them to get the most effective product to solve their problem or achieve their goal.
Many of our EKits include printable planners you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Checklists to Increase Sales
Checklists often help keep your potential customer on track in performing an activity, solving a problem or achieving a goal…so they may great giveaways to help your customer realize they also need your paid product.
They're a perfect opt-in offer because people will readily give their email address to get their hands on these high-value printables. And once they're on your list, you'll be able to follow up with them to turn them into a customer.
Tips for using checklists:
- Include a relevant product promotion in the footer of your checklists, on your download page…and in the email follow up.
- Craft this well and they will often realize it’s just easier to hire you or buy your product to get better results.
Checklists are also perfect for boosting the value of your information product or coaching program, so incorporating them (and worksheets too, which we'll talk about in the next section) can make it easier to sell your product and sell it for a higher price.
Many of our EKits include printable checklists you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Worksheets to Increase Sales
Worksheets are fairly easy to create, but if you get stumped…we make them for our customers all the time.
They can be incorporated into courses and coaching programs, making your program more appealing and making it easier to charge a premium price as well.
They can also be given away freely from your website. Just have them opt-in to get a worksheet that helps them with a similar problem that your main product helps with. Answering the questions on the worksheet should lead them to realizing they should hire you or buy your product.
Of course, make sure you brand the worksheet and include a relevant product promotion…and always follow up by email.
Other ways to give away worksheets to boost sales:
- Give worksheet free when they attend your free webinar to promote your high ticket product. This helps increase attendance to your free webinar AND gets them doing the work to realize they need to buy your product.
- Run a class on how to complete the worksheet and make the most of it. You can give the worksheet for free and charge for the class. Or make it a free class that sells another relevant product.
- Combine the worksheets with a free consultation offer, if that is part of what you do.
Many of our EKits include printable worksheets you can use these strategies with. Go here to select the EKit that is perfect for your audience. Be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
How to Use PLR Coloring Pages to Increase Sales
Coloring pages can be a lot of fun and are also therapeutic for adults and children alike. Plus, the bonus is that many people search for free coloring pages and coloring pages for sale ALL the time, so that means it's easy enough to grab some of these pages and give them away on a page that you optimize for search engine traffic.
Again, if you don't have your free SEO guide yet…you can grab it here now.
You can also grab some done-for-you inspirational coloring page here that also include some handy training from a coloring page marketing expert. She answers many common questions about using coloring pages to grow your audience, turning them into products and more.
If you do pick up the coloring page pack, be sure to use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
Need PLR Content to Put This Into Practice? Take 40% Off Now
As we mentioned, we offer a variety of EKits that include many of the types of content you can see above.
We invite you to browse our EKit PLR library here and then use coupon code: ASKFORTHESALE to get 40% off your next done-for-you PLR content order. One coupon per customer.
If you'd like some suggestions on some high value packages that can really get you started out right, here are a few you mights like.
A Year's Worth of Personal Development Plan Content
A Year's Worth of Homeschooling / Educational Content for Kids
A Year's Worth of Journaling for Personal Growth Content
Those are just a few to check out. You can also use coupon code: ASKFORTHESALE on any of those packages. One coupon code per customer, so good put it to good use.
If you have any questions about what you learned in this tutorial or need help implementing your PLR content, do join us in our EKitHub community group. You'll find a link to the group on your PLR download page. We're always happy to help!
Your partners in easy product creation,
Alice Seba and Yusef Kulan