If you're looking to get started in or up your coloring page marketing game, here's a quick clip from a recent interview you don't want to miss. In this clip, Lady Rayven Monique explains why people buy coloring pages they could otherwise get for free.
From the transcript…(and keep reading on why people pay for coloring pages that they could get for free).
Alice: So I get, personally, why people would buy a printed book, but why do people want to buy digital downloads when they seem abundant everywhere, right?
Rayven: Well, they do because they follow the person who’s doing it. They follow the page that’s doing it, the community that’s doing it. The community is a really, really important aspect of all of this.
One of the pros that we always talked about with the digital coloring books is that you can print off as many copies as you want or need. You can redo the page a hundred different times, or if you make a mistake, you can throw it out and start again, or you can have your children color with you, if you wanted that to happen. There’s a lot more flexibility with that.
Alice: True. I should have thought of that.
Rayven: With the pages, it’s like if you get a package, you could print the ones that you like and not have to deal with the waste of having the ones that you don’t, just littering up. I’ll tell you, I’ve bought so many coloring books; I had shelves, bookshelves, full of them, just competitors and just fun things that I saw that I liked. That takes up a lot of space, so there’s waste thing there, too, with it.
Brilliant advice, right? You can use this marketing strategy in your coloring niche community. And … if you need some coloring pages, we want to make it easy to get going, we have you covered…
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To your publishing success,
Yusef Kulan and Alice Seba
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