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If you're interested in selling printables, courses or other simple digital products, here's a topic that will interest you. It's a clip from an interview with Alice where she shares 12 lessons learned after having over TWO DECADES of digital product creation experience and selling millions of dollars in content, courses and printables.
Watch the video above. You can also read the transcript below.
Frustrated with Product Pricing? This Will Help
Yusef: So Marie has been selling printables, but she felt people were pricing the products too low on the Etsy market. So she's looking elsewhere for other options to sell her products. So she's asking us about selling the printables on her own website. “Should I do the same or how? How do I decide a good price for my products?”
Alice: Yeah, pricing is always the big question, right? And whether it's a course or printables or anything else that you're selling, it's digital, right? So we're like, how do we do this? And I think a lot of it will come through trial and error and people always want a specific answer.
But there is no specific answer because it depends on a few things. First, it depends on your audience. You know what type of people you are attracting through your marketing. Are they people who have a lot of disposable income? Are they the type of people who want to just spend the money because it gets done for them and they don't have to worry about it?
Or are they maybe more frugal or don't have as much money to spend. But then maybe, you'll reach more of them as well; your audience might be large and selling at a lower price is not a bad thing … especially if you can gather a bigger audience.
It also depends on your preferences, really. How much you want to put into it; how you're willing to present everything that you sell to them, and where you sell; if you have direct competition or not.
Even on Etsy, if you're Etsy listings are getting a lot of traffic from search, you probably have to worry about your competition a little less because people are searching for something and they're finding your listing.
Yes, maybe they'll do some comparison, but you have an advantage there, so you're not always looking at what other people are doing. But you don't always want to base it solely on that.
Because it depends on what advantages you have, or if you already have an audience. Like I said, it depends on your audience if they have more money, or also if they trust you more than they would trust other sellers. You're also at an advantage I think if you're start looking around at what you're comfortable with.
I think it's always better to go start lower and go higher, because if you sell a specific type of product at a really high price, get some customers and then you lower it, it kind of creates weird optics. But if you start at a lower price, and then slowly adding more value or increasing it, then I think it is a smart way to do it.
Also, it rewards the people who purchased from you early on, right? So, make it advantageous for people to get on board early.
What To Do Next: Grab a FREE Report and FULL Access to the Complete Interview
If you'd like to dig deeper here, we have a couple of free reports you can pick. Plus, if you want access to the FULL interview where Alice shares all 7 lessons, we've got that for you as well.
#1: FREE Get Paid Before You Create Your Printables Report
This report will give you the insider info for being able to sell your printables at a higher price and even get paid before you create them. You can use this step-by-step method, even if you don't have a website.
Click Here to Get the Paid BEFORE You Create Your Printables FREE Report
#2: FREE Boost Your Coaching Program or Course with the Power of Printables Report
If you already have a coaching program or course, it's easy to get your clients BETTER results and to charge a premium for your programs with the simple addition of printables. And when they get better results, they are more likely to come back for more and tell others about you.
This report has 17 ideas for incorporating printables into a program or course you don't want to miss.
Click here to get the FREE Power of Printables Report
#3: Get Full Free Access to the “12 Important Lessons Learned After Selling Millions of Dollars in Courses, Content and Printables
There are plenty more tidbits and advice for you on selling digital products, growing your list and more. You can access the complete 29 minute interview below.
Click here to Access the Complete Interview
This digital world we're living in is a HUGE gift that allows you to create your own income opportunities and spread a great message and help to the world. Be sure to take advantage of those free offers, so that you can better unleash the power of this gift for yourself.
To your publishing success,
Yusef Kulan and Alice Seba
Your Partners in Easy Product Creation at EKitHub.com